11/2/2023 0 Comments Green dude tick tock memeThe Intersectional Environmentalist, which campaigns for an inclusive version of environmentalism, highlighting injustices experienced by marginalised communities, has now gained 121,000 followers, with an audience mainly made up of millennials. During lockdown, Aiken also co-founded EcoTok, a collective of young creators aiming to become the environmental “Hype House” (a group of the biggest stars on the app who live and film in a mansion in Los Angeles), as well as the Intersectional Environmentalist Instagram account, which was initially set up after a post by environmental activist Leah Thomas in response to the killing of George Floyd went viral. “It’s been cool being able to influence the younger generation in that way,” he says. Aiken, who is based in the US but studied for a master’s in renewable energy in New Zealand, hopes to become a teacher. He regularly receives messages asking about gardening, sustainability and university degree choices, while others exchange resource recommendations in his comments section. Top creator Evan Phillips, who has more than half a million followers, rates different types of grass and posts pictures of fans’ gardens he has even brought out grass-themed merchandise.Īiken downloaded the app in October 2019 after interviewing a group of youth climate activists – who were all talking about TikTok – for his podcast just to save the world. Its community interacts with content about plant species. The images and clips go on to reach new audiences when reposted on Twitter and Facebook.Ī subculture known as “grass TikTok” – which has gathered nearly 380 million views – has also emerged on the app. TikTok has around 800m active users worldwide and is particularly popular with Generation Z: an estimated 60% of users were born after the mid-90s. The most-viewed biodiversity TikToks poke fun at monoculture lawns, praise the qualities of moss, provide explainers, support indigenous practices and warn of mass extinction.
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